Helping media companies grow subscribers, revenue and market share
Strategic advisor and hands-on operator helping product and marketing teams scale streaming platforms through aligned product, content and go-to-market strategy.
Schedule a 30-minute strategy call to discuss your growth challenges and next steps.
Who I’ve worked with
Over a decade in marketing leadership roles
Scaled Sky+ to 3M+ households in the UK and later launched Sky Ticket in Germany — driving record subscriber growth through flagship campaigns including Game of Thrones.
Champions League launch
Led the launch of UEFA Champions League in Austria and the rebrand to CANAL+ — doubling the OTT subscriber base and delivering record sales growth.
International Streaming Strategy
Supported streaming and distribution initiatives across multiple regions, including the launch of Sony One in Africa and digital monetisation partnerships across LATAM, including TVOD deals with Amazon and FAST strategy.
Maxdome Rebranding
Repositioned Maxdome to compete in a rapidly evolving streaming market — growing the platform to over 1M paying subscribers.
Bundesliga Rights Market Entry
Supported the German launch during a critical rights acquisition phase, shaping mobile and telecom partnerships to accelerate early subscriber growth.
Why teams work with me
Hands on operator
Streaming SVOD
I’ve launched and scaled streaming platforms inside leading media companies including Sky, CANAL+, Sony Pictures and ProSiebenSat.1.
Proven Growth Results
Subscriptions & revenue
Helped double subscriber bases, scale platforms to millions of users and deliver record campaign-driven growth.
Bridge Between Product & Marketing
Building collaboration
Align product, marketing and content teams into one go-to-market strategy focused on measurable outcomes.
Digital Marketing
Performance mindset
Focus on metrics that matter — acquisition efficiency, retention, ARPU and lifetime value.
Data Driven Decisions
Insights that scale
Use performance data and customer behaviour insights to prioritise initiatives and optimise growth.
Go-To-Market Expertise
Launch with impact
Design and execute go-to-market strategies that accelerate adoption and deliver commercial momentum.
Customer Lifecycle Focus
Retention & engagement
Lifecycle strategies improving onboarding, engagement and reducing churn for sustainable growth.
Leadership Collaboration
Working with stakeholders
Align leadership, product and marketing priorities to ensure initiatives deliver real impact.
Services I offer
Streaming & Subscription Growth Strategy
Launching a streaming product, sports rights package or market expansion requires alignment across product, content, distribution and marketing.
Product–Marketing Alignment
I help leadership teams clarify roadmap priorities, sharpen value propositions and connect product decisions to commercial outcomes.
Performance & Commercial Optimisation
Focus on metrics that drive value including acquisition efficiency, churn reduction, pricing strategy and performance frameworks.
Interim & Fractional Leadership
Senior leadership support for launch, transition or turnaround phases while permanent teams scale up.
Pragmatic approach.
From first call to actionable insights in under 2 weeks.
Clear structured process focused on quick wins, measurable impact, and long-term performance improvements.
Step 01
Introduction Call
We discuss your goals, challenges, and how I can help — giving immediate clarity on quick wins.
Step 02
Identify Quick Wins
Rapid audit of channels, agencies, skills and KPIs reveals wasted spend and hidden growth opportunities.
Step 03
Test, Learn & Scale
Run structured experiments and scale what works to steadily improve marketing performance and ROI.
Step 04
On-Going Support
Continuous guidance ensures long-term improvements. Many short engagements evolve into ongoing collaborations.
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SKY: Game of Thrones Season 7 Launch
Situation
Sky held the rights to Game of Thrones, but competition for attention across streaming platforms was intensifying. With the release of Season 7, the challenge was to reignite interest in the franchise and reach younger, digitally native audiences.
Task
Drive subscriber growth for Sky’s new streaming service by re-energising the brand around the new season and using social media to reach audiences beyond traditional TV marketing channels.
Action
I led the development of a digital-first campaign integrating social, video, and performance media across multiple markets. We collaborated with leading German YouTube creators, inviting them to reinterpret their favourite Game of Thrones scenes in a short film project shot in Berlin. The campaign featured a guest appearance by actor Tom Wlaschiha and was designed for mobile-first distribution across social platforms.The creative was supported by targeted performance media designed to convert audience engagement directly into streaming subscriptions.
Result
The campaign delivered the largest monthly net subscriber growth across the entire Sky Group, demonstrating the power of social-first storytelling combined with performance-driven marketing.
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Sky – Babylon Berlin Season Launch
Situation
Sky was launching Babylon Berlin, the most expensive German TV series ever produced, with expectations to position it as a flagship local original.
Task
Build awareness and drive subscriptions while establishing the show as a premium cultural event.
Action
We designed a multi-platform campaign built around mobile and social video, leveraging Facebook’s emerging mobile storytelling formats and audience targeting.
Result
The campaign was later featured as a Facebook global best-practice case study for effective mobile entertainment marketing.
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ProSiebenSat1 – Maxdome Rebranding
Situation
Maxdome, Germany’s first streaming platform, was losing relevance as global players entered the market.
Task
Reposition the brand and improve subscriber growth in an increasingly competitive streaming landscape.
Action
Working with marketing, product and content teams, we refreshed the brand positioning, modernised the acquisition funnel and improved the digital user experience.
Result
The platform grew steadily to over 1 million paying subscribers, strengthening its position in Germany’s streaming market.
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CANAL+ – UEFA Champions League Launch
Situation
CANAL+ acquired the rights to broadcast the UEFA Champions League in Austria, requiring a complete launch of editorial, production and marketing capabilities.
Task
Build a compelling sports proposition and use it to accelerate subscriber growth.
Action
I led the cross-functional launch across marketing, editorial, partnerships and production — building the team and campaigns needed to bring the proposition to market.
Result
The launch drove record subscription growth and doubled the OTT subscriber base.
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Sony Pictures – Marketing Dashboards
Situation
Many marketing teams across Sony Pictures were investing heavily in digital channels without clear visibility of ROI.
Task
Create a framework linking marketing spend from different country teams to measurable business outcomes.
Action
I built marketing dashboards integrating paid media performance across Meta, Google, TikTok and Amazon with website traffic and conversion data across multiple countries.
Result
Leadership teams in Miami and LA gained real-time visibility into marketing ROI, enabling smarter budget allocation and a stronger performance culture. The global theatrical team asked me to work with OMD to recreate the same tool for Global campaigns for the Studio
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Sony One Streaming App – Africa Launch
Situation
Sony Pictures identified an opportunity to launch a mobile-first streaming service in emerging African markets, where demand for US movies and series was high but local streaming options were limited.
Task
Take the concept from business development pitch to a fully operational streaming product in Nigeria and Kenya, building both the product and the go-to-market strategy with a very small internal team.
Action
Working alongside a core Sony team, I helped shape the streaming proposition, develop the digital go-to-market strategy, and lead performance marketing activity across multiple channels. The service was launched with telco billing integration and mobile-first distribution, supported by digital acquisition campaigns and data dashboards to optimise marketing performance.
Result
Within two years the service generated over 1 million visitors, nearly 400,000 app downloads and more than 40,000 streaming passes sold, while creating valuable first-party data and a reusable streaming platform for future markets.
What clients say about me
About me
20+ years launching and scaling digital platforms across streaming, sports, and entertainment.
I’ve led go-to-market strategy and growth for services including Sky+, Sky Ticket, Maxdome, Sony One and CANAL+, building audiences and subscription businesses across Europe and Latin America.
My work combines product, marketing and commercial strategy to launch propositions, accelerate customer acquisition and drive sustainable growth — often in highly competitive markets and with limited resources.
I thrive in fast-moving environments where the objective is simple: launch it, grow it, make it perform.
View LinkedIn ProfilePlease get in touch
If you’re looking to accelerate growth, launch a new product, or tackle a specific challenge, please feel free to get in touch. I’ll come back to you directly…
Frequently Asked Questions
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With a free consultation to discuss your needs and see if I'm the right fit
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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Based on project scope and timeline—fair rates to fit your budget
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
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Most start with 3 months; average is 12–18 months, but I've had partnerships lasting years.
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We align on your goals (revenue/subscriber growth), then optimize acquisition funnel, CPA, churn, CLV, app downloads, and registrations—tracked in real-time dashboards.